Tuesday, February 13, 2007

Diamonds? Give me a break...

Again we go.

Diamonds

I can only think of one commercial for diamonds that I've ever liked. And, that was on Family Guy ("Diamonds...she'll almost have to"). There was one a few years ago that had a very European-looking couple in a very European-looking setting with everything seeming to be some sort of gray or black or silver colour. (I spell color that way because it is European-looking). The man all of the sudden begins to yell out, at the proverbial 'top of his lungs', "I love this woman". She is horrified and embarrassed. Then, loverboy gives her a diamond something-or-another and somehow all is right in Buffy's world. "I love this man" she whispers as she hugs him. Don't get me wrong, Buffy was HOT...but, it's still a sad display. Not as sad, however, as the recent, horribly acted, ad with a woman who is apparently stuck in a world that only allows her to say 'Wow' at varying levels of intensity. Stay away from diamonds, my friends.


GM's Super Bowl robot

I just knew GM was gonna take some heat over this one. I liked it, for the most part. But, ya just can't seem to have things dyin' in commercials these days. If you don't know what I'm talking about, it was the commercial in which a car-building robot (the same robot that put 108 Michiganders out of work, I assume) drops a screw or something. I believe that he, too, is fired because of the breach in quality control. He takes on other jobs...which were quite funny, some...until the depression gets to be too much and he jumps off a bridge to an assumed watery death. When the water splashes, he awakens to find that it was just a bad dream and he still has screws to screw and nuts to...screw?

The Two Greatest Commercials of all time??

Not sure about that title. But, without doubt, the two commercials that packed the biggest impactual wallop that I've ever seen were for Nike shoes and some insurance company. (I've told you before, I rarely know what an ad is for...I just know about the ad. ) Now, this wallop didn't fruit in such a way that I was compelled to run out and buy the product. Hell, I don't even remember what one of the products was. No, the impact was that after the commercial was over, I said "Wow". Now...I didn't say 'Wow' like the woman I chastized from the diamond commercial. I said "Wow" because of the wallop the commercial packed.

Here's the thing about those commercials...they packed too much of a wallop. I saw the Nike commercial only one time. At a very late hour. After it was over, I said "Wow". I thought "THAT was intense". The commercial, probably in the late '80s, had two guys bungee-jumping off a bridge. The camera showed the two chaps fly by in their downward plummet. But, only one guy came back up on the 'recoil'. He was the one wearing the Nikes. The other rope just had a pair of shoes dangling. It was back when Nike started marketing those shoes with the 'pump'. Tighter fit will keep you attached to the bungee.

The other commercial I saw on a Sunday afternoon. I saw it two times that day. It had a father and son talking. The son, mid-teens, was weeping uncontrollably. And, you figure out that the father is dying and he is telling the son that he is going to be in charge, and so on. Too intense for a Sunday afternoon golf commercial. But, it definitely got my attention. Can you believe I've gone on this long about two commercials I saw a total of three times over 15 years ago? True dat.

All for now...

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